5 Simple steps to creating a great brand identity

Branding рrо Marty Neumeier dеfinеѕ a brаnd idеntitу аѕ “the оutwаrd expression оf a brand, including itѕ trаdеmаrk, nаmе, соmmuniсаtiоnѕ, and visual арреаrаnсе.” Tо us, a brand identity is thе sum tоtаl оf hоw уоur brand lооkѕ, fееlѕ, аnd ѕреаkѕ tо реорlе. (Sоmеtimеѕ thаt even inсludеѕ how it ѕоundѕ, tаѕtеѕ, fееlѕ, аnd еvеn ѕmеllѕ.) Ultimately, a brаnd identity iѕ a way tо communicate with thе world, differentiate yourself frоm…

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Are Business Cards Dead in the 21st Century?

Recently I was thinking of completing a small project in my house. At the grocery parking lot, I noticed a pickup truck with contractor advertising in it. I stopped and started chatting with the fellow which sounded like a nice guy so I asked him If I can have his business cards so I may call him in a later time. He apologizes and said he does not carry…

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10 Small Business Marketing Tools You Can Use to Promote Your Business for Almost Nothing

  Small business marketing can be a difficult and consuming task if you do not know how to go about it. This is even more likely when your marketing strategy is focused on using the internet for your marketing. There are so many marketing tools out there today helping you promote your business online, some focus on SEO and marketing websites while others helping to make a presence in…

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The Power of Stories in Marketing

In marketing, facts, statistics, and data are good; but stories are much better. Studies have shown to get a message stick for a long time in the minds of an audience: what you need is stories, not figures. Great brands like Bee Burt, Nike, Airbnb and most of the big corporations understood this simple yet profound truth that stories are a much more effective tool to deliver their messages,…

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4 Simple Actions You Can Take Now to Speed Up Your Site

By now you know that slow uploading sites not only lose visitors but also get panelized by getting pushed far back in Google search. With more and more attention put on mobile phones user experience Google updated last July it’s algorithm to rank sites based on speed performance with priority on mobile devices. This should be a good reason for you to check your site and follow these basic…

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What’s In A Change?

As the new season change, we all change our clothes. Some people looking at their wardrobe and decide to change it entirely. But what about your brand’s identity? Do you know when is it time to make a change? Should it be a slight change or total redesign? While there are no specific rules on when or how to make a change there are few indicators it’s time to refresh.…

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