WHY DIGITAL SIGNAGE?
According to a CBS report, “We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today.” That breaks down to a person seeing 208 ads an hour, and the locations of the ads are endless. Nothing seems off limits when it comes to advertising. If you wanted to, you could get someone to paint your ad on their palm or forehead for just five dollars. With a consumer having this much exposure to advertising and the advertising being so widespread, you need something that will stand out and catch the consumers’ attention and keep it. That solution is digital advertising.
BETTER THEN THE TRADITIONAL SIGNAGE
Think about this in a basic form to understand the larger picture. In most major cities, there is a highway sign that tells of travel times to different highways. The digital overhead signs even give information on alerts. A sign such as this is much more likely to get attention than a regular highway overpass sign. Digital advertising works the same way. It gets and keeps the consumers’ attention, and the possibilities for its use are endless.
WHY IT SO SPECIAL?
Digital signage has two effective and unique approaches for obtaining consumer attention: regularly changing content and interactive capabilities. For example, digital signs can be used for entertainment where consumers watch videos and listen to music while they shop. Or customers can interact with signage to look up sales, see testimonials, or preview what an item might look like in different styles. There are so many ways to draw the consumer in to learn about and interact with information and products that were not possible before.
FRIENDLY AND AFFORDABLE
In addition to being dynamic, digital signs are affordable. According to a Digital Signage Today article, “Screens now are so affordable they can rival the printing costs of static posters over the course of time; they are thin and can hang on a wall, and they can communicate with computer networks and fetch new content, eliminating the ‘sneakernet’ days of employees trotting from screen to screen with armloads of VCR tapes.” This means that costs are saved over time because software can run the signs, and digital signs are extremely portable. Thus, they can be placed in many visible locations, allowing businesses to put their human and monetary resources elsewhere.
WATCH YOUR ROI GOING OFF THE ROOF
Consider these fascinating statistics about the effects of digital signs on consumers.
- 8 out of 10 consumers have entered a store because of digital signage
- 90% of buying decisions are decided by visual factors
- 41% of consumers decide to shop at a location because there is digital signage
When it comes to deciding what kind of signage you want for your company, digital signage is a no brainer. As the old adage goes, “A picture is worth a thousand words.” When it comes to digital advertising, this could not be truer. Images, colors, and designs of digital advertising cause viewers to make speed-of-light judgments. These judgments can greatly impact the success of a company; so put digital signs to work for you today, and contact us for a free consultation.