Industry research and data:
Arbitron:
Outdoor Study (PDF File)
Investment Analysis:
Measuring the Value of Vehicle Wraps (PDF File)
Gluskin Townley Group:
Outdoor Advertising Has Exploded!
OAAA:
The Brand Communication Medium (PDF File)
No other form of advertising offers lower costs per impression than full-color, fleet and vehicle graphics. And, with full-color, photographic images, you'll add a dynamic element that will make your company stand out from the competition.
Vehicle wrapping offers advertisers an excellent opportunity to reach
commuters on the highways and city streets. Wrapped vehicles not only place messages in front of target consumers, but also provide the opportunity for direct customer contact through coupon, business card distribution, sampling, and other promotional tactics.
