Branding рrо Marty Neumeier dеfinеѕ a brаnd idеntitу аѕ “the оutwаrd expression оf a brand, including itѕ trаdеmаrk, nаmе, соmmuniсаtiоnѕ, and visual арреаrаnсе.” Tо us, a brand identity is thе sum tоtаl оf hоw уоur brand lооkѕ, fееlѕ, аnd ѕреаkѕ tо реорlе. (Sоmеtimеѕ thаt even inсludеѕ how it ѕоundѕ, tаѕtеѕ, fееlѕ, аnd еvеn ѕmеllѕ.) Ultimately, a brаnd identity iѕ a way tо communicate with thе world, differentiate yourself frоm…
Recently I was thinking of completing a small project in my house. At the grocery parking lot, I noticed a pickup truck with contractor advertising in it. I stopped and started chatting with the fellow which sounded like a nice guy so I asked him If I can have his business cards so I may call him in a later time. He apologizes and said he does not carry…
Small business marketing can be a difficult and consuming task if you do not know how to go about it. This is even more likely when your marketing strategy is focused on using the internet for your marketing. There are so many marketing tools out there today helping you promote your business online, some focus on SEO and marketing websites while others helping to make a presence in…
I guess I’m not going to shock you if I approached you with the statement “vehicle graphics are powerful branding and advertising tool for your business” you might respond “thanks for the enlightenment!”. You say that because you already know that vehicle graphics is a bold way to establish a brand and put your message in front of thousands of people every day. While on the road or when…
In marketing, facts, statistics, and data are good; but stories are much better. Studies have shown to get a message stick for a long time in the minds of an audience: what you need is stories, not figures. Great brands like Bee Burt, Nike, Airbnb and most of the big corporations understood this simple yet profound truth that stories are a much more effective tool to deliver their messages,…
By now you know that slow uploading sites not only lose visitors but also get panelized by getting pushed far back in Google search. With more and more attention put on mobile phones user experience Google updated last July it’s algorithm to rank sites based on speed performance with priority on mobile devices. This should be a good reason for you to check your site and follow these basic…
In today’s world where people more connected, it is vital to be on top of new designs and technologies to maximize our brand exposer, reach new prospects and those who are getting lost in the noise around. There is no other more pronounced place to see those fast changes then than the web. It appears to be relatively difficult to stay aware of the trends. Be that as it…
As we are getting ready to file 2018 in history folder it will safe to say that this year followed the last few years of incredible fast evolving of the digital marketing landscape. New innovations are popping up faster than ever changing the way we think and behave.Looking forward to 2019 it would be interesting to find what could be the next thing in digital marketing, what technologies companies…
As the new season change, we all change our clothes. Some people looking at their wardrobe and decide to change it entirely. But what about your brand’s identity? Do you know when is it time to make a change? Should it be a slight change or total redesign? While there are no specific rules on when or how to make a change there are few indicators it’s time to refresh.…
